Gently muddle 1 orange rind strip and 2 Tbsp. turbinado sugar in a 10-oz. glass. Stir in 1/4 cup apple cider, 2 Tbsp. fresh orange juice, and a pinch of ground cinnamon. Fill glass with crushed ice, and top with seltzer water or club soda. Gently stir. Garnish with a cinnamon stick and an orange rind strip.