Here's how to steal this cool, casual, small town style. 

 Photo: Robbie Caponetto; Styling: Caroline M. Cunningham

Logan Caldbeck is an artisan at the Cobra Rock Boot Company in Marfa, Texas. This town might be small, with a population of less than 2,000, but it is filled to the brim with unique artists creating their own styles.

Add Artistic Flair
“Marfa is home to several major art institutions including The Chinati Foundation, which attracts art residents from around the world, along with other artisans and boutique owners. This fusion
of ranchers’ work clothes and artists’ quirkiness contributes to the local look.”

Be Authentic and Practical
“Most of the clothing you see around town is from a thrift store, or it’s classic Western staples like Wrangler jeans and Stetson hats paired with current fashion. The arid high-desert climate influences what we wear, and breathable materials like cotton and denim are essential.”

Find Local Inspiration
“We did a collaboration with our longtime friends at Fort Lonesome, who create freehand chain stitch embroidery. We’re both inspired by the West Texas landscape, so we made one of our classic boots with a Marfa horizon design stitched on it. It’s my favorite Cobra Rock project yet.”

You might feel limited when it comes to style in a small town, but Logan knows that it is easy. She put together this outfit perfect for a day sitting outside enjoying the spring weather. This overall-inspired dress might be a hit in Hollywood these days, but it feels like a classic in Marfa. Layered with a simple T-shirt and some fun open-toed booties, it doesn’t get too complicated. Logan isn’t afraid to add her own touch, like these patches she added to the tote. Finish the look off with a simple wrist bandana and you’re all set for a good time.

The T-Shirt: Fitted Crew-Neck Tee for Women, $9.94; oldnavy.com

The Bag: Waxed Canvas Tote in Olive Green, $96; jenneng.com

The Bandana: Floral Paisley Bandana, $12.50; jcrew.com

The Dress: Central Park Chic Jumper, $94.99; modcloth.com

The Patches: Fort Lonesome Custom Patches, from $30; ftlonesome.com

The Shoes: Maya Bootie, $158; jackrogersusa.com

In the South, it's more about small town charm than big city glam. We find inspiration from people, places, and the hidden gems that define our regions.