We have our reasons.
In the last few years, dry shampoo has made a major comeback. First commercialized in the 1940’s and widely popularized by the 1970’s, it has been the quickest way to get fresh hair for years. Instead of spending the hours it can take to wash and style your hair every morning, you can spritz in product that refreshes and adds volume to hair. It gets the job done faster than you can pour your morning coffee. It sounds like a dream come true. For many, it's exactly that. However, Southern women aren't quite as enthusiastic about this trend–and here’s why:
We’re battling the heat
It’s no secret that Southern climates can be warm, hot, and often times even downright blazing. While that heat makes for a great excuse to wear sundresses and sip lemonade on the front porch, it doesn’t do much for keeping our hairstyles fresh. Not only does sitting in the Southern sun cause ‘do-destroying sweat to leak out of our scalps, heat can actually trigger the production of excess sebum. Sebum is the skin’s natural oil, and while just the right amount is good for keeping our skin and hair hydrated, too much can make us look greasy. Dry shampoo can certainly help with keeping the oil at bay, but because our oil production is often on overdrive, this product just can’t keep up like a fresh wash.
Humidity doesn’t help either
Moisture, including humidity, can take your blowout from smooth to frizzy in a matter of minutes and it’s something that can be best remedied by a fresh shampoo, condition, and style. Considering that 6 of the top 10 most humid cities in the United States belong to the South, it’s no surprise that we’re constantly fighting to keep our hair under control. And if washing our hair on a daily basis is a must because of environmental moisture, dry shampoo just isn’t necessary.
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Nothing delivers polish like a fresh wash
While today more than ever, personal style across the South is diverse, most of us still prefer as slightly more polished look the rest of the general population. Many of the hair trends—such as the messy, piecey, i-just-rolled-out-of-bed looks— that are taking over Hollywood today lend themselves very well to second-day hair. Southerners, however, value style above trends, and aren’t willing to jump on the disheveled hair bandwagon. We’re still wanting that clean fresh refined look, and dry shampoo can’t always deliver.