Hallelujah! Your very own adult drink machine could be just around the corner.
The great minds at Anheuser-Busch InBev and Keurig announced they have entered into a joint venture focused on the research and development of an in-home alcohol drink system. That’s right: delicious alcoholic drinks at the touch of a button.
According to a press release, the venture, which will bring together the expertise of both companies, will build on the Keurig KOLD technology to bring easy DIY beer, spirits, cocktails and mixers into North American homes.
“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, a longtime AB InBev executive who's heading up the new venture. “We can’t wait to get started.”
Bob Gamgort, CEO of Keurig Green Mountain, agrees: "We are excited to partner with AB InBev to develop a new system for the adult beverage category,” he said. “We look forward to combining our capabilities and technologies to deliver innovation for consumers.”