Your move, Amazon. 

The battle of the grocery store prices rages on, and Target is determined to stay in the fight. In the wake of Amazon’s acquisition of Whole Foods (and the price cuts that followed) Target has announced that it’s staying competitive by lowering the prices of thousands of grocery items, from cereal and paper towels to baby formula, razors, bath tissue and more. They’ve also fine-tuned their promotions to make them clearer. Win, win!

"We want our guests to feel a sense of satisfaction every time they shop at Target," Mark Tritton, Target executive vice president and chief merchandising officer, said in a statement. "Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day. We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests."

So how low are the new prices? Head over to Target.com and see for yourself!